BigSpool

BigSpool is an e-commerce startup that brings custom products to market via rapid prototyping processes such as 3D printing and laser-cutting. As a marketing and product dev intern, I worked with many product lines under the BigSpool umbrella.

My responsibilities took two main forms:
I. Content management

II. Brand development



I. Content management

BigSpool's mature brand, CookieCutterKingdom, boasted a strong influencer network thanks to the social media presence of the baking and cookie-decorating community. I leveraged this network to launch a seasonal catalog for the brand. The catalog included new seasonal products, tutorials from influencers, and content shared from our Instagram community. We distributed the digital publication via our mailing list, Instagram account, and influencers.



II. Brand development

Working with product dev at BigSpool was fast-paced and multi-faceted. The developmental pipeline was extensive:
1. Conduct market research

2. Secure technological capabilities

3. Develop database of product designs

4. Build and launch brand


I branded the independent launch of a personalized wooden accessories product line. The brand's identity was a major frameshift from the positioning I was implementing at CookieCutterKingdom. However, some strategies carried over. Because our products were highly visual and personal, Instagram remained the best platform for social media marketing. I also did product photography for the independent website's assets, creating a colorful identity filled with personality.



Takeaways

BigSpool pushed the limits of my ability to envision and market brand identities.